Privacy Policy

This Privacy Policy describes how 561 Rentals ("we," "us," or "our") collects, uses, and shares your personal information when you visit, use, or make a reservation through our website, www.561rentalsfl.com, and related services (collectively, the "Services").

1. Information We Collect

We collect various types of information to provide and improve our Services.

Personal Information You Provide Directly:

  • Contact Information: Name, address, email address, phone number.

  • Identification Information: Driver's license number, expiration date, issuing state/country, date of birth, passport details (if applicable).

  • Payment Information: Credit/debit card details (card number, expiration date, security code) – often processed via secure third-party payment gateways. We do not store full payment card details on our servers.

  • Reservation Details: Pick-up/return dates and times, vehicle type, rental location, additional drivers.

  • Communication Content: Information you provide when contacting customer support or communicating with us.

Vehicle Usage Information:

  • Telemetry Data: Mileage, fuel level, vehicle diagnostics, GPS location data (collected during rental period for vehicle tracking, safety, and operational purposes).

  • Rental History: Records of past rentals with us.

Information Collected Automatically (from your device and usage):

  • Device Information: IP address, browser type and version, operating system, mobile device identifiers.

  • Usage Data: Pages visited, links clicked, time spent on pages, referral sources, search queries.

  • Cookies and Tracking Technologies: We use cookies and similar technologies (e.g., web beacons, pixels) to track activity on our Services and hold certain information. (See "Cookies and Tracking Technologies" section below).

Information from Third Parties:

  • Background Checks/Driving Records: Information from third-party services for identity verification and driving history checks (e.g., MVR reports).

  • Insurance Providers: Information related to your insurance coverage.

  • Payment Processors: Confirmation of payment transactions.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Manage Rental Services: Processing reservations, verifying identity, providing vehicles, managing payments, customer support.

  • For Communication: Sending reservation confirmations, updates, rental instructions, and marketing communications (with your consent where required). This includes communicating via SMS.

  • For Safety and Security: Vehicle tracking, fraud prevention, theft recovery, ensuring compliance with rental terms.

  • For Legal and Regulatory Compliance: Fulfilling legal obligations, responding to law enforcement requests, managing disputes.

  • For Analytics and Service Improvement: Understanding how users interact with our website and services to enhance user experience, optimize operations, and develop new features.

  • For Marketing and Advertising: Delivering personalized advertisements, promotions, and offers that may be of interest to you (you can opt-out of marketing communications).

SMS Communication and Consent We offer SMS communication to provide you with timely and relevant information. By providing your phone number and opting in, you give your consent to receive text messages from us at 561-377-2848. These messages may include:

  • Rental Notifications: Information related to your active rental, such as maintenance alerts, overdue balance reminders, and account issues.

  • Promotional Messages: Occasional updates about our services, special offers, and promotions. Your consent is not a condition of any purchase.

3. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

  • With Service Providers: We share information with third-party vendors and service providers who perform services on our behalf (e.g., payment processing, IT services, customer support, marketing, background checks, fleet management, and SMS messaging platforms). These providers are contractually obligated to protect your information.

  • With Affiliates: We may share information with our affiliated companies within the [Your Company Group, if applicable] for business operations and services.

  • For Legal Reasons: We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

  • In Case of Business Transfer: In connection with a merger, acquisition, sale of assets, or other corporate change, your information may be transferred as part of the transaction.

  • With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

  • For Insurance and Vehicle Recovery: With insurance companies, law enforcement, and vehicle recovery agents in case of accidents, theft, or breach of rental agreement.

Release of Information to Third Parties: Renter expressly authorizes Owner to provide information in Owner's possession about Renter and AAD(s), including but not limited to such driver's name, address, cellular/mobile and other phone numbers, driver's license and/or credit/debit card information to applicable authorities or other third parties, in connection with this Agreement including, without limitation, providing Renter's personal data to third parties which conduct services on Owner's behalf (such as consumer satisfaction surveys) and consent to Owner or Owner's representatives contacting Renter.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Services and hold certain information.

  • Types of Cookies:

    • Necessary/Strictly Essential Cookies: Required for the operation of our website (e.g., enabling the reservation process).

    • Analytical/Performance Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).

    • Functional Cookies: Remember your preferences (e.g., language settings).

    • Targeting/Advertising Cookies: Used to deliver relevant advertisements to you.

  • Your Choices: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services. You can also manage your preferences through our cookie consent banner [if you have one].

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for legal, tax, or accounting purposes).

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

  • The right to know what personal information we collect, use, disclose, and sell.

  • The right to request deletion of your personal information.

  • The right to opt-out of the "sale" or "sharing" of your personal information (as defined by relevant state laws).

  • The right to correct inaccurate personal information.

  • The right to limit the use and disclosure of sensitive personal information.

  • The right to non-discrimination for exercising your privacy rights.

To exercise these rights, please contact us using the information below. We may need to verify your identity before processing your request.

8. Children's Privacy

Our Services are not intended for individuals under the age of [e.g., 13 or 16], and we do not knowingly collect personal information from children without parental consent. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

9. Telematics Notice and Release

Vehicle may be equipped with OnStar or another vehicle telematics system (Telematics System). Some or all Telematics System functionality may or may not be active during the Rental Period and/or may be deactivated automatically and without warning or notice.

Renter acknowledges that such systems utilize wireless technology to transmit data and, therefore, privacy cannot be guaranteed and is specifically disclaimed by Renter.

Unless prohibited by law, Renter authorizes any person's use or disclosure of or access to (i.) location information, (ii.) automatic crash notification to any person for use in the operation of an automatic crash notification system, (iii) disable Vehicle and (iv.) operational condition, mileage, diagnostic and performance reporting of Vehicle. Renter shall inform any and all AAD(s) and passengers of the terms of this section and that Renter has authorized use, disclosure or access as provided for herein.

Renter releases Owner and agrees to indemnify, defend and hold harmless Owner, operator of the Telematics System, wireless carrier(s) and other suppliers of components or services and their respective employees, officers, directors and agents from any damage (including incidental and/or consequential damages) to persons (including without limitation Renter, an AAD(s) and passengers) or property caused by failure of the telematics system to operate properly or otherwise arising from the use of the Telematics System by Renter, an AAD or Owner.

Use of the Telematics System is subject to the terms and conditions and privacy statement (“Telematics Terms”) posted by the applicable Telematics System provider and/or vehicle manufacturer (in the case of OnStar, Telematics Terms are available at www.onstar.com). By signing this Agreement, Renter authorizes the provision of such telematics services in accordance with, and agrees to be bound by, the Telematics Terms. Third party service providers are not agents, employees, or contractors of Owner.

Renter further acknowledges that any personal data or information downloaded or transferred to Vehicle may not be secure and may be accessible after the Rental Period. Renter releases Owner from any liability resulting from or otherwise arising out of any such data or information being accessed and/or utilized by a third party.

10. Opting Out of SMS Communication

You can opt out of receiving SMS messages from us at any time. To unsubscribe, simply reply to any message with the keyword STOP. After you send the message STOP, we will send you a reply message to confirm that you have been unsubscribed. After this, you will no longer receive messages from us. If you want to join again, just text START to the same number. For assistance, you can reply HELP.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Email: info@561rentalsfl.com

  • Phone: 561-377-2848

  • Postal Address: 1408 Forsythe Rd, West Palm Beach, FL 33405